Open Innovation Session Zurich

January 18th, 2010

The Open Innovation Session in Zurich was executed on 7 October 2009. The location for the session was the Value Lab at the Swiss Federal Institute of Technology in Zurich. Eight participants from different disciplines as well as from industry and academia took part in the Open Innovation Session. The participants had the task to generate new ideas in group work during the creative session concerning three central topics about energy awareness and efficiency.

Results of the creative workshop

An important aspect to increase user acceptance and energy awareness is that energy consumption must be a tangible product. To promote energy as a tangible product it should be established by TV, famous people (from music, politics etc.), education (school) or as a brand. The marketing and energy coaching through technology and social contacts adjusted to motive types is important as well in the context of energy saving. A lifestyle which motivates people to save energy should be created. Also a modular visualisation of energy related to the socio-cultural types (player, calculator, green, lazy, demographics etc.) of users is needed. This means users can choose their preferred type of visualisation (playful, very simple, number oriented, colours etc.).